Introduction: The Hidden Hand Behind Cool Beginning in the late 1990s, youth rebellion was no longer a threat to corporate America—it was a product. Packaged and mass-produced, rebellion became the most profitable branding strategy ever devised. Media conglomerates, market researchers, and advertising agencies converged to colonize youth culture using the illusion of individuality and freedom. … Continue reading The Hijacked Mind: How Corporations Rewired a Generation, Culture & World Through Cool, Control, and Cognitive Manipulation (1997–2030)